Admazing and Yourposition form alliance
The online advertising agency Admazing and the search engine marketing specialist Yourposition are now collaborating. The two companies are focusing on joint customer support and product development.
In addition, the two Swiss companies are working on new products and services that will further merge search engine and display technology and enable even stronger performance and branding campaigns, the two companies said on Tuesday. The cooperation brings together two complementary online marketing specialists.
In future, Admazing will take over the planning and execution of all display campaigns for both companies. This also includes performance products such as Adfinity or Facebook Ads as well as video and mobile advertising. Yourposition will take over the planning, implementation and optimization of search engine marketing projects. This includes search engine advertising (SEA, especially with Google Ad Words) and search engine optimization (SEO). Yourposition also provides expertise in the field of web analytics.
The collaboration focuses on comprehensive and efficient customer care as well as the strategic bundling of performance channels: display campaigns create emotions, convey messages to users and offer an increasingly wide range of performance products. "By working together, we are now in a position to bundle all display and performance channels in order to realize extremely effective campaigns. At the same time, we ensure that the various online disciplines interlock and complement each other," explains Simon Morton, CEO Admazing.
In addition, new products are being developed that will offer simple and comprehensive solutions for online advertising campaigns, the two companies added. The joint further development of technologies such as "adcockpit 5.0" will also set new standards.
