Last but not least: Oops, they did it again
The German online magazine Netzpiloten.de is searching for the biggest social media blunder of 2011. The winner of this less-than-flattering title will be presented with the «Oops! Award» in mid-December.
This year's choices include the "Bundestrojaner" snooping software scandal, the poultry manufacturer Wiesenhof attempting to discredit an ARD documentary with an unusual defense video on YouTube, the "Tramp a Benz" campaign by Jung von Matt for Mercedes-Benz, the Pril design competitionthe fuss over Weleda's possibly embellished Facebook figures, the campaign by the Volksbanken and Raiffeisenbanken who wanted to march with Occupy, Schlecker's communications disaster and Burson-Marsteller's paid anti-Google campaign for Facebook.
> Further information on the nominated missteps/voting
The "Oops! Award" was launched last year by Netzpiloten. With a twinkle in the eye, the aim is to draw attention to missteps on the web. The winner at the time was WeTab. Its managing director Helmut Hoffer von Ankershoffen had praised his own product, which was heavily criticized, to the skies in the Amazon online store under two pseudonyms. And clearly deserved the Oops award. Yikes!
