Draft/Lowe Group lets the soup season begin
Just in time for the cold season, Knorr is launching new limited edition soups on the shelves. The Draftfcb/Lowe Group has created new side-by-side strip ads to introduce the two flavors to the gourmet public.
Their message is clear: you no longer need to spend hours in the kitchen to make a delicious soup. The two appetizers now invite you to enjoy them in the trade press.
Responsible at Knorr, Unilever: Alexander Herrmann (Brand Manager Knorr), Nina Luber (Marketing Assistant Knorr). Responsible at Draftfcb/Lowe Group: Boris Beuckmann (text), Cinthia Stettler (AD), Marie-Theres Ott (Client Service Director), Martin Rubli (Account Executive), Oliver Nanzig (photographer), Markus Graf (image processing), Damaris Eigenheer (styling).
