Spina's Civil Voices makes child suffering tangible for Terre des Hommes
How can you make the suffering of exploited children tangible without showing images of horror? By doing without photos and instead letting the images arise in the mind.
The fall campaign for Terre des Hommes Children's Aid is the starting signal for a multi-year campaign by the Spinas Civil Voices agency. The campaign aims to make the consequences of the exploitation of millions of children worldwide tangible for the Swiss population. In parallel to the classic campaign, donations are requested by means of unaddressed scatter throws.
Responsible at Terre des Hommes: Sandra Wirth (Fundraising & Communication Director), Eveline Hug (Head of Fundraising). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Miriam Fischer (concept/AD), Beat Egger, Susi Kammergruber, Andrea Duttweiler (concept/text), Carla Storz (consulting), Bianca Hotho (production).
