Future Connection: New market presence for Cablex
The communications agency Future Connection supported Cablex in the further development of its brand strategy and identity.
The offer as well as the core messages were aligned more strongly with the most important needs by means of stakeholder interviews and detailed market observation, as the agency writes in a press release. In addition to an image brochure, industry flyers highlight specific solutions for companies in the energy, railroad or telecom sectors. The visuals are intended to reflect Cablex's contrasting everyday work in an authentic way.
The mandate also includes the multilingual implementation of all applications such as stationery, exterior and interior lettering, vehicle and workwear lettering, CD manuals as well as the conception and implementation of the website and newsletter. A video series, which was produced with Cablex employees, is intended to support HR in attracting new talent.
Cablex builds and maintains ICT and network infrastructure solutions for current and future market needs. In 2001, the company was founded from the former construction department of Swisscom and today employs around 1'000 people.
Responsible at Cablex: Roland Kohler (Head of Marketing/Sales), Robert Soldera (Project Management), Bruno Klingler, Patrick Gähwiler, Corinne Stettbacher. Responsible at Future Connection: Patrick Andersen, Martina Waser (consulting), Karin Gleichner, Saskia Böhm (print design), Reto Moebus (web design), Gregory Plüss (frontend development), René Alessandri (backend development), Philippe Weibel (video, Philippe Weibel).
