Wunderman: Sujets realized for Ford
The Ford Transit aims to impress with its spaciousness and versatility. Wunderman highlighted these advantages by creating a four-part ad campaign.
The visuals are used, among other things, in a direct mailing that Wunderman developed for Ford. The mailing invites small and medium-sized Swiss businesses to take a test drive at the end of the year and also uses geo-tracking to show them the exact distance to the nearest Ford dealer. Ogilvy & Mather was responsible for implementing the idea in advertisements.
Responsible at Ford Switzerland: Danijel Dzihic (Director Marketing), Melanie Felder (Head of Communications). Responsible at Wunderman (Y&R Group): Thomas Engeli (ECD), Daniel Schranz (AD), Tom Schwarzenbach (Graphic Design), Dieter Boller (Text), S+K Werbefotografie (Photo and Image Editing), Stéphanie Bertschi (Consulting).
