Mountainmania: Migros takes positive stock
Mountainmania has come to an end and Migros has drawn a positive balance: 430,000 collector's books were sold. This means that a total of 500,000 francs can be handed over to the WWF for Alpine protection projects.
Mountainmania also met with lively interest on the Internet, as was reported in a press release on Monday. Around 335,000 users visited the website and played the mini-games over 435,000 times. 11,271 players successfully completed them and received the "Mountain World Champion" certificate.
Mountainmania has once again shown that sticker campaigns can always inspire, the press release continues. This is mainly due to the fact that children learn new things and can get excited about a topic. This is also the common goal of Migros and WWF. Many parents also appreciate the knowledge-sharing aspect of Mountainmania. This is evident from numerous emails and conversations with parents who have visited the roadshows and swap meets with their children.
