Ueli Bleuler and Frank Bernhardt realize campaign for optician Seh Art
For the optician Seh Art in Küsnacht, Ueli Bleuler and Frank Bernhardt have realized an overall campaign that catches the eye despite a modest budget.
The advertisers turned glasses into letters and integrated the product prominently into the headline. Seh Art's own visual language can be seen on posters, small advertisements, carrier bags, online and, of course, on spectacle cloths.
Responsible for Seh Art: Dominique Philipp. Responsible for creation: Text/Concept: Ueli Bleuler, (Music & Text: Ueli Bleuler), Art Direction/Concept: Frank Bernhardt and Matthias Pauwels, Continue.
> To the poster subjects (PDF)
