Lesch+Frei Zurich: Campaign created for Pastorini
Starting now, the latest Pastorini designs from Lesch+Frei Zurich are once again inviting parents, grandparents, and godparents to bring great joy to a little one this Christmas.
In addition to the two new poster subjects, which are also used as cinema slides plus as postcards in a direct mail to existing customers, the agency has developed a new banner campaign in which Pastorini playfully offers the Eiffel Tower, a Formula 1 car and a large construction site for sale, thus further spinning the campaign idea in the new media: Pastorini brings fantasy into play.
Responsible at Pastorini toys: Christa Pastorini. Responsible at Lesch+Frei Zurich: Peter Lesch and Thomas Lüber (CD), Matthias Kadlubsky (AD), Irene Stutz (consulting), Barbara Meier and Désirée Guzzo (polygraphy). Responsible for photography and image editing: Scheffold.Vizner. Responsible for the banner production: Serranetga.
