Generation change at Fortima Trading
Zurich-based advertising executives Thomas Hinderling and Sacha Baer are putting their skills to work for their own company: As the new owners of the marketing and distribution firm Fortima Trading, they are now responsible for the positioning of brands such as G-Shock and the Casio Retro Collection in Switzerland.
Thomas Hinderling and Sacha Baer met at the advertising agency Jung von Matt/Limmat. There, Hinderling was most recently responsible for managing clients such as Mercedes-Benz, Obi and Hug as a consulting group leader. Baer advised clients such as Tages-Anzeiger, Bank Julius Bär and BMW/Mini before helping to shape the launch of the Eyezone optical chain as head of marketing.
Now the two have decided to put their experience at the service of their own cause. With retroactive effect from January 1, 2011, they have taken over the marketing and distribution company Fortima Trading in Bettlach/SO with 14 employees.
Thomas Hinderling (left in picture), CEO
Thomas Hinderling completed the Executive MBA Marketing at the HWZ in mid-2009 after several training and further education courses in the areas of marketing and commercial and looks back on 17 years of experience in various roles in the communications industry. His last stations were Metzgerlehner Worldwide Partners and Jung von Matt/Limmat, where he was responsible for clients such as Mercedes-Benz, OBI, BMW, Suzuki, Bell, Hug or Zurich Airport as a consulting group leader and member of the management team.
Sacha Baer (right in picture), 1972, Marketing Manager
Sacha Baer has a degree in Marketing/Communications and a long career in the marketing/communications industry. Milestones were his positions at McCann-Erickson, Advico Young&Rubicam and Jung von Matt/Limmat, where he advised brands such as Swissair, UBS, CS, MINI, Bank Julius Bär, Tages-Anzeiger and Winston. Before he played a decisive role in the launch of the optician chain Eyezone as head of marketing, he was self-employed for 3 years with the creative agency P Formance together with Pascal P Baumann.
