Ruf Lanz: Launch campaign created for Tageswoche
The first printed edition of Tageswoche appears on October 28. The Ruf Lanz agency realized the launch campaign.
The campaign deliberately focuses on outdoor advertising in the Basel area, Ruf Lanz writes in a statement. The type posters are designed in the CI of the Tageswoche and are intended to do justice to the various facets of the newspaper. On posters in pedestrian zones, strikingly small type demonstrates what the Tageswoche journalists do: Get up close and take a good look. Posters next to each other show how people like to forward interesting Tageswoche articles to their friends. And in several places, the medium poster itself is used to demonstrate how thoroughly Tageswoche does its research. Even in advertising.
In addition, there are numerous posters in streetcars and buses with subscription cards.
VResponsible for the Tageswoche: Tobias Faust (Managing Director), Urs Buess (Co-Editorial Director), Remo Leupin (Co-Editorial Director). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Maren Beck, Andreas Hornung, Markus Ruf (text), Marcel Schläfle (AD), Florian Fleischmann (graphics), Heike Rindfleisch (consulting).
