Maxomedia: Death begins with a mouse click
Maxomedia has created a campaign for «Stop Piracy» that highlights the dark history of counterfeit medications. Every year, at least 200,000 people worldwide die because they purchased a counterfeit medication online.
So does the main character in the short film for the awareness campaign against counterfeit drugs. In the video, the path of the deadly pill is traced - from the dying man's mouth back to the criminal dealer and a dirty backyard laboratory somewhere in Asia. Maxomedia's film dramatizes the message that death begins with the click of a mouse when it comes to buying drugs online. The short film is now available on Dirtypast.ch. The brand new microsite is advertised with banners showing the drug criminals from the short film doing their dirty work.
Posters will also be on display throughout Switzerland from next week: The campaign subject shows a cartridge-shaped pill in a woman's mouth. The unmistakable message: "Counterfeit medicines are deadly". During the campaign, medicines purchased online will be tested by specialists in 760 pharmacies. Posters and stands on site draw attention to the free offer.
For the third time in a row, Maxomedia is realizing an awareness campaign for "Stop Piracy".
