Tagging as a communication boost

Cleverly used tagging enables instrument-specific, relevant interaction and dialog processes. Here is a conceptual guide for process-oriented communication experts:

Speed and location-based processes as key factors
The most profitable use of visual tagging is in process-based communication workflows. When multimedia content, interactions and dialog processes need to be accessible on site and without detours, there is hardly anything more effective. Specifically, multimedia content and interactions can be usefully integrated into physical, but also site-specific layouts in the form of exhibitions or large building complexes, but also in packaging or operating instructions.

Bridge to physical content carriers
Smart packaging, interactive posters or direct mailings - with optical taggs, all web-based functions can be called up in a matter of seconds. Even in offline mode, optical taggs can take over management and process control functions and synchronize automatically when connected to the network.

Integrated understanding versus isolated gimmick
The process-specific understanding turns packaging into communication tools that provide direct access to specifications, recipes, ordering processes and instruction videos. In exhibitions, interactive and multimedia content such as films, documents, but also dialog platforms, surveys and voting are possible from objects via pads.

Sales promotion with added value
Taggs can be counted and analyzed according to other criteria. Functions, promotions or access can thus be perfectly controlled geographically and in terms of time. Interesting functions for clever advertising ideas.

Evaluation scenarios as underestimated values
Customer behavior in the form of geographical, temporal and user-specific behavior provides precise feedback that reflects the use and handling of users. Never before has it been possible to better understand visitor behavior in exhibitions or map process behavior from the product in more detail than with optical tags.

Technology as a supposed linchpin
There are few to no technical stumbling blocks. Which visual tag is used depends almost entirely on taste - technically, there are clear arguments as to why which tag should be used when. Optical tagging knows neither platform problems nor software-specific uniqueness.

Web-based content can be realized via common CMS as well as more complex device-specific functions such as camera functions or sensor controls. Specialists such as connvision in Zurich have been demonstrating a high level of process understanding for years and have realized B2B applications with impressive value parameters (www.connvision. com, www.beetagg.com).

Contactless taggs as a future extension
Whether contactless or optical, little to nothing changes systemically in the background. The focus is increasingly on RFID and NFC applications, which make content available on mobile devices in controllable radii (e.g. from 3 to 50 cm). However, these cases also primarily present communication concept requirements rather than technical challenges. Understanding taggs conceptually as accelerators, target guides and door openers has useful applications in almost all communication processes - especially in the B2B environment. Hansres Emchechtsberatung for only Fr. 99.-

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