Secret financiers wanted for a subscription

A new newspaper is published in Basel on October 28. TagesWoche reports on "everything that moves the Basel region, Switzerland and the world". The journalistic response to the situation at the revamped BaZ is published once a week as a printed newspaper and reports daily updates online. "TagesWoche focuses on quality, in-depth coverage and active dialog with the readership," promise the publishers at Neue Medien Basel AG. Managing director is Tobias Faust, co-editors Urs Buess and Remo Leupin. The Zurich agency Ruf Lanz won the race for the launch campaign. Newly advised by Heike Rindfleisch from Basel, Markus Ruf, Danielle Lanz and copywriters Maren Beck and Andreas Hornung are deliberately focusing on outdoor advertising. This is because "creatively used posters are ideal for publicizing the new TagesWoche in the Basel area quickly and concisely." Words are played with pointed headlines. The creatives have come up with numerous hand-picked special posters. The subjects can also be found on the newspaper's blog, where - "Trust us blindly" - you can already subscribe to the paper. Andreas Panzeri