Grisons: Further millions for tourism
The Graubünden government has responded to the sharp drop in demand from foreign tourists and increased the credit for the "Enavant Grischun II" communication campaign from two to almost five million francs.
In 2011, CHF 1.7 million more will flow than previously planned. This was announced by the Executive Board on Friday, according to SDA. A further 1.1 million is planned for 2012. The amount for the current year has already been approved by the Audit Committee of the Grand Council; a decision on the second tranche will be made at the beginning of 2012.
The "Enavant Grischun" campaign is being carried out by the Graubünden Ferien tourism marketing organization. The additional millions will be used to intensify the measures already planned. The aim is to strengthen awareness of the Graubünden brand and increase sympathy for the brand. The aim is to increase demand for offers and products from Graubünden.
