Draftfcb/Lowe Group: Campaign developed for Nivea
To promote the new Nivea skincare line, «Pure & Natural,» the global agency network Draftfcb created a print and TV campaign.
In Switzerland, this was tailored to the local market by Draftfcb/Lowe Group and expanded with digital advertising media and a competition. The subjects can be seen in all parts of the country from October 2011.
Responsible at Beiersdorf: Sibylle Welker, Monika Weiss, Olivia Dahinden. Responsible at Draftfcb/Lowe Group: Marie-Theres Ott, Deborah Buccarella (consulting), Kathrin Leder (strategy), Daniel Tschanz (CD Online), Cinthia Stettler (graphics), Boris Beuckmann (text).
