Agency budgets continue to grow
Budgets have been growing steadily across nearly all types of agencies since mid-2010. Online marketing service providers are clearly standing out from the overall market. Graphic design and design agencies are lagging behind in the economic recovery.
The portal Benchpark.com once again surveyed the propensity to invest among 14,000 decision-makers in the second and third quarters of 2011. The trend of the BIX investment index calculated from this shows that more budget continues to be planned for online marketing. Around a quarter of customers are also planning to increase their investment in PR and traditional advertising. The event business has been experiencing growth since the summer, but the investment climate clouded over again in the fall.
For interpretation: The BIX ranges from -1 to 1. The maximum of 1 indicates that 100 percent of respondents are planning to increase their budgets in the medium term. The reverse is true for -1.
About Benchpark.com
On Benchpark.com, decision-makers and buyers from companies exchange their recommendations, evaluations and experiences on over 4'500 agencies, suppliers and associations. Benchpark uses this information to create daily market studies, recommendation mirrors and rankings for 24 industries. Independent experts moderate and check all entries.
