Draftfcb: With the motorcycle to the bike'toberfest
BMW Motorrad's bike'toberfest combines the Oktoberfest and BMW motorcycles. The advertising for this typically Bavarian event was designed by Draftfcb/Lowe Group.
The motif is a typical bike'toberfest situation: a smart girl serves delicious pretzels. But as a convinced biker, the focus is only on the attractive new models, according to the agency in a press release. Advertisements, direct mailings, banderoles, radio spots and various online measures were implemented.
Responsible at BMW Motorrad: Thomas Petertil (Head of BMW Motorrad). Responsible at Draftfcb/Lowe Group: Andrea Huber (AD), Boris Beuckmann (Text), Daniel Tschanz (CD Online), Mateja Aleksic (Digital Creative), Rolf Jeger, Myriam Dünnenberger, Sandra Kopplin (Consulting).
.
