Media-Work: Communication of the largest parties analyzed
Die Agentur Media-Work hat die Kommunikation der grössten Parteien im Parlament während des Wahljahrs 2011 analysiert und grafisch in Form von Schlagwortwolken dargestellt.
This shows that each party has its own distinctive set of issues. "Bureaucracy" is the FDP's central buzzword in this election campaign. The Greens are focusing on the "nuclear phase-out", the SVP is polarizing with the term "immigration" and the SP is focusing on the "franc". A look at the buzzword clouds makes it clear which topics the parties are focusing on and which slogans they are using to win the favor of voters.
By managing these core issues via media releases, the parties are attempting to stimulate public debate and raise their profile, the agency writes in a press release. Focusing on the right topic is of central importance. Whoever manages to pick up the voters with this will win the race.
The keyword clouds of the individual parties can be here can be downloaded as a PDF.
BDP:
CVP:
FDP:
GLP:
GPS:
SP:
SVP:
