Abenteuerinsel.ch: Stop smoking competition launched for the whole family
Starting now, you can tackle quitting smoking together as a family: Entire families can participate in the quit-smoking contest on Abenteuerinsel.ch—regardless of whether the children smoke or the parents do.
Anyone who manages to stay smoke-free together for four weeks has already won and also has the chance to win the main prize of CHF 5,000. The online competition is based on the visuals of a virtual adventure island and an exciting story about the hunt for the smoke monster that needs to be conquered. Anyone who sticks with it for eight weeks, completes the weekly tasks and remains smoke-free for the last four weeks will be entered into the prize draw. Participation is limited to 200 families. You can still register until October 16 at Adventureisland.ch.
Abenteuerinsel.ch is a pilot project by Radix and the Swiss Lung Association in collaboration with Life Science Communication and Ogilvy & Mather.
Responsible at Radix: Corinne Caspar and Carlo Fabian. Responsible at Lungenliga Schweiz: Sandra Lehmann and Cornelis Kooijman. Responsible at Life Science Communication: Mark Bächer and Susanne Gäumann. Responsible at Ogilvy & Mather: Gaby Zimmerli and Thomas Bolliger.
