Media Trend Journal: Local information on all channels
Media users want to be able to access their information anytime, anywhere. This expectation can pose particular challenges for local newspaper publishers. For some time now, there has been a solution that is not only impressively simple but also affordable. Ueli Custer
In the fast-moving digital news world, local newspapers that are not published daily have fallen hopelessly behind in terms of topicality. This is why practically every one of these titles is now represented in some form on the Internet. However, there has been no money to be made from this - neither on the reader nor on the advertising market. Until now, additional presence has meant additional costs. With the LocalPoint concept from Consenda AG in Saanen, these conditions have improved significantly, as the additional costs are amortized in the medium term.
