Media Trend Journal: Attractive wallflowers
They are hardly recognized as a media genre, yet they command a great deal of attention from their readers—and they still have potential in the advertising sector as well. Christoph J. Walther
Together, the 50 or so local papers in German-speaking Switzerland have a weekly circulation of around 500,000 copies - outstripping the three regional Sunday newspapers. Their reach is also good, as the papers have been anchored in the population for generations and often reach two or more readers. These local weeklies often also function as official publication organs, but have their own editorial offices and are mainly distributed to subscribers, especially in more rural areas.
