Wirz Corporate revises brand presence of Local.ch
Local.ch has commissioned Wirz Corporate to develop a new visual brand identity. The online applications are at the center of the new appearance.
In order to position the brand even more strongly in the Swiss domestic market, the brand design was comprehensively revised, refreshed and used consistently across all products and platforms. At the heart of the new look are the online applications, namely the Website and the Local.ch app. The launch of the key media took place on September 30, 2011; further implementations will follow on an ongoing basis.
Local.ch is the joint brand of the three companies Swisscom Directories, LTV Yellow Pages and Local.ch. The regional telephone directories, the Yellow Pages, the Internet search engine and the cell phone search appear under Local.ch.
