Last but not least: When "original" is neither good nor louder
The lower half of a woman in a tight red miniskirt can be seen on a delivery van. The slogan: "best meat in town". This is not a car in which prostitutes are driven from client to client. No, it is the car of a butcher's shop.
Oh dear, how bad, most viewers may think to themselves and perhaps think twice in future about buying their steak from the butcher's shop in question. However, experience shows that in such cases there is usually someone who takes the trouble to lodge a complaint with the Fairness Commission. This was also the case this time. For its part, the respondent argued that this was "modern, unusual advertising" and that the same type of advertising was used in other areas. But it did not get away with it: In the present case, there was obviously no natural connection between the advertising of animal meat and the "person embodying the female sex". In addition, the motif violated the dignity of women. The butcher's shop was asked to refrain from this type of advertising in future.
This example shows once again that supposedly original advertising does not necessarily have to be louder. And certainly not good. On the contrary. In any case, it is to be hoped that the company will adhere to the requirements of the Fair Advertising Commission - for its own benefit. Perhaps they have even saved a few Swiss francs that they can invest in the advice of a professional advertising agency?
