Notch Interactive implements US website
In recent months, Notch Interactive has realized a neutral online platform for the US market for the global provider of hearing systems Sonova. The young agency secured the contract from the hearing aid manufacturer in a pitch against various agencies from Switzerland and the USA.
With the About-hearingaids.com platform, Sonova aims to close various knowledge gaps on the one hand and generate targeted leads for specialist stores on the other. The agency aims to achieve this goal with a high-quality design, deliberate user guidance, the integration of explanatory applications such as an online hearing test and in-depth content. The interactive Flash applications were developed by 21TORR.
In order to attract as many visitors as possible to the site, the agency, in collaboration with Serranetga, designed the following for the launch of About-hearing-aids.com an accompanying Facebook campaign for the US market.
Responsible at Sonova: Renato di Rubbo (Director Marketing Channel Solutions), Adrian
Hunn (Marketing Manager Channel Solutions). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing, concept), Mathias Tanner (consulting), Jeff Gerber (creative direction), Sämi Weber (text), Marco Klein (art direction), Dennys Hess (interaction design), Karin Zürcher, Mathias Lingenhel (screen design), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming), Bastian Ballmann (application programming). Responsible at 21TORR Interactive, DE-Reutlingen: Carsten Lörzing (Account Manager), Dominik Oswald (Project Manager). Responsible at Serranetga: Nadine Rapp (Client Service Director), Miriam Stefania (Campaign Manager).
