Top of the week: Swisscom is the overall winner of the annual report rating

Straumann is in second place, followed by Novartis. In the online annual report rating, Nobel Biocare wins ahead of Roche and Georg Fischer. The annual reports of all listed companies represented in the SPI were included in the annual report rating. In addition, the 50 companies with the highest turnover in 2010, the 15 insurance companies with the highest gross premiums in 2009 and the 25 banks with the highest total assets in 2009 were also included. 249 reports were evaluated in turn by four juries. Firstly by the jury of the Institute for Banking and Finance (Value Reporting), secondly by a design jury headed by Peter Vetter from the Zurich University of the Arts. A final online jury then assessed the twelve best online presences selected by the preliminary juries from an investor relations perspective. A second final jury determined the 20 best-ranked annual reports from the sum of both print ratings and selected the overall winners of this year's annual report rating.