Focus on habitat
A construction project of international significance is set to be completed in Uster by spring 2014. Walder, Werber is handling the communications for the development of the “Stadtstadt” on Loren-Allee.
A pioneering urban development project with international appeal is being built in Uster-West: Flor covers a total of 12,650 m2 of usable space and will be ready for occupation in spring 2014. Various target groups will be addressed: Businesses, business center operators, retailers, healthcare institutions and those interested in the residential concept with services for all ages. Together, they will "form a unique network with mutual exchange and inspiration", according to Blickpunkt Lebensraum - Stadtbauentwicklung. This company of Ondinga Holding planned the city and commissioned Walder, Werber in Uster with the comprehensive communication surrounding the marketing of the project.
The project communication kicked off with five viral commercials tailored to the individual target groups, which drew attention to the project in an unconventional way. The playful and informative website Flor-uster.ch is the core measure of the entire communication. Walder, Werber designed the entire project communication around these core measures, from naming and claim to the individual brochures and mailings to property advertising, advertisements and online. pan
