BSSM lets Mezger shine with jewelry
Mezger Watches and Jewelry in Basel aims to strengthen its position as a renowned specialty retailer of jewelry and gemstones and has commissioned the agency BSSM to do so. The jewelry campaign is designed to once again highlight the expertise of the watch and jewelry store.
The images of Mezger Watches and Jewelry's jewelry campaign focus on the aesthetics of transience and bear the signature of Basel-based photographer Christoph Läser. The key visuals are used in a large-format brochure and in advertisements in local daily newspapers.
Responsible at Mezger Watches and Jewels, Basel: Urs Mezger (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Pascal Rehmann (AD), Hannes Müller (text), Claudia Paganini, Roger Berthoud (consulting). Photography: Christoph Läser.
