Reformed regional church: 32,100 francs distributed in "church game of chance"
The Reformed Regional Church paid out 32,100 francs in winnings as part of its controversial «Church Lottery» promotion. Through this public awareness campaign in the cantons of Bern, Zurich, Aargau, and Solothurn, the church sought to draw attention to its projects.
A total of 600,000 raffle tickets were distributed via newspapers and street campaigns, as the Reformed Church announced on Tuesday. Of these, the codes for 76,000 tickets were entered on the Internet. A further 60,000 tickets were played directly on the Internet. The church considers the total of 136,000 games to be a success. One week before the end of the game, it had to increase the prize amount of 30,000 francs because the money had already been played out. In the end, 2,100 francs more was won than budgeted.
Those who won did not receive their winnings. The winners were invited to donate the money to a project. For example, the winnings went to a playground and meeting place in Brittnau in the canton of Aargau. The campaign hotline received around 1,400 calls over the three weeks. The campaign was not only well received by the Reformed Church itself. Of the 500 parishes in the four cantons, only 140 took part. (SDA)
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