The Advertising Week on Star TV: "Cannes Lions Special: Snickers & Skittles"
Whether it's chocolate bars or hard candies, sweets make for great advertising. While the Skittles ad campaign engages viewers on an interactive level, the Snickers commercials score points with their simple, American-style humor.
For both products, the advertising agency BBDO was allowed to reach into its bag of tricks and scooped three gold and two silver awards. Whether based in the U.S. or Canada, the BBDO advertising agency knows its business and attracts not only sweet tooths but also the jury of the Cannes Lions International Festival of Creativity to its side.
You can see how she does it in "The Advertising Week" at 7:45 p.m. exclusively on Star TV.
