Four for Rocksresort: vacation apartments made known

The young Zurich-based agency Four has implemented numerous initiatives for the Weisse Arena Group’s Rocksresort in Laax. The focus of the communication strategy for the winter vacation resort is on marketing the apartments.

Editorial - February 15, 2010

Pole and poster advertising in the ski area is intended to draw guests' attention to the advantages of owning a vacation apartment in the Rocksresort. In addition, prospective guests receive sweet, edible stones as a small gift to match the look of the resort. Online public reports, published on NZZ, Newsnetz and Süddeutsche Zeitung, also present the vacation apartments and invite guests to visit the Rocksresort.com website.

Responsible at Weisse Arena Group: Andreas Bärtsch (Management, Marketing and Sales), Britta Kaula (Marketing and Communication). Responsible at Four Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting), Marianne Crittin (DTP), image editing: Sota.