Sprite: First global advertising campaign launched
Beverage manufacturer Coca-Cola has launched the first globally standardized advertising campaign for its Sprite brand. The previous claim "Obey your Thirst" has been replaced by "The Spark".
A whole four years have passed since the beverage giant last advertised the Sprite brand on a large scale. The fizzy drink emerged in the 80s and 90s. In the past two years, however, sales in the USA have declined. The company was mainly occupied with the introduction of Coke Zero. The new campaign, which will be shown in the USA, Europe, Africa and Asia, will include eight cinema and TV commercials, as the trade magazine Adage.com writes. These will be supplemented by various mobile and digital measures. The advertising campaign will take place in two waves: First, the focus will be on music. The main actor in the "Unleashed" commercial is hip-hop star Drake. A second wave, which will start in April, will then focus on the topic of film.
