Contexta: Campaign developed for Swisscom's SME Combi offer
"KMU Office mobile" is the name of the bundled offering for Swisscom business customers, which includes Internet, landline service, and—newly—a Natel subscription. The campaign for this package was developed alongside the one for residential customers, but it stands entirely on its own.
The TV commercial takes us on a journey through the office of a typical SME in Switzerland. In the process, we take a look at the landline phone, the DSL line and a smartphone and discover: there's more here. The devices are populated with helpful, charming people who do everything to ensure that everything runs smoothly for Swisscom's SME customers. The film and the corresponding key visual were produced in 3D and are accompanied by a catchy banner campaign.
Customer: Swisscom (Switzerland), Bern. Agency: Contexta, advertising agency BSW, Bern. Movies: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Filipp Zumbrunn (camera). Postproduction 3D: Stories, Zurich. Image processing: Felix Schregenberger, Zurich. Media: Mediaschneider, Zurich.
