Rod: Eve let 500 women rave
About two weeks ago, Eve by Cardinal launched its new campaign, which celebrates those special moments that only women share with one another . On Friday evening, the Ladies Cinema Party took place.
The centerpiece of the campaign is a TV spot in which the basic idea "It's a Lady Thing" is apparently shown using men who accidentally take a sip of Eve. On Friday evening, Eve's Ladies Cinema Party took place at Zurich's Sihlcity. 500 tickets were raffled off via Facebook and given away within hours, according to a statement. Eve had a special surprise in store for the 500 ladies: In line with the campaign's central idea, an interactive cinema spot was shown in which the aforementioned dancer stripped down to his boxers after clapping loudly and shrieking twice.
