Spina's Civil Voices: On the road to success with Nespresso fake

Within just three days, the clip has been seen by over 350,000 viewers (D, F, E), writes Spinas Civil Voices in a press release. With over 11,000 YouTube shares within 24 hours, the commercial was the most shared commercial video worldwide yesterday. There were also countless editorial contributions, including in Blick, Tagi, 20 Minuten, on ZDF, ARD, Spiegel, Focus and Bild online. As a result, over 20,000 emails have already been sent to George Clooney and Nestlé has agreed to sit down at a table with Solidar Suisse.

Nestlé fights back

Nestlé, however, defends itself against the viral ad. A Nespresso spokesperson told Horzint.net that Nespresso has placed great importance on sustainability and future viability for years. The company refers to its sustainability program Nespresso AAA Sustainable Quality, which aims to provide the company's customers with the best quality coffee while at the same time safeguarding the livelihoods of farmers and their village communities in the countries where the coffee is grown. The company is convinced that Nespresso is already doing more for the long-term quality of life of farmers, their families and their workers than the campaign demands.

There was never any intention to ban the viral ad, the spokesperson continued. At no time had the right of the organizations to publish their opinions been questioned. However, the way in which Solidar Suisse conducted the campaign was condemned "in the strongest terms".

> Last but not least: Well, Mr. Clooney, how does that feel?

Responsible at Solidar Suisse: Christian Engeli (Campaign Manager), Ruth Dällenbach (Managing Director). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler (creation), Lorenz Spinas (overall responsibility), Christoph Schott (new media consultant), Alexander Meier (director), Champignons (visual design).