Wunderman: Radio spot in Danish for Trollbeads
Switzerland's first dedicated Trollbeads store is located in Rapperswil. Wunderman helped with the grand opening.
The colorful beads of the Danish jewelry brand Trollbeads were previously available in Switzerland only in a few jewelry stores or via the Internet. Beads4You, the first pure Trollbeads store in Switzerland, is now opening in Rapperswil. By means of posters, public transport hanging boxes, cinema animation and an incomprehensible radio spot in Danish, Wunderman is currently drawing the attention of jewelry lovers to the recent opening.
Responsible at Beads4You: Jessica Paul. Responsible at Wunderman (Y&R Group): Daniel Bieri (ECD), Silke Heinzelmann (AD), Dieter Boller (text), Elias Zurbuchen (DTP), Manuel Egger (production), Dominik Cattaneo (animation), Sonja Wyss, Hanna Barber (consulting). Radio spot production: Kreativklinik.ch, Rapperswil.
