Wirz brings flavor to the web for Terra Chips
Wirz organized a contest for its client, Terra Chips, in which every user can create their own potato chip variety. Each variety is visualized through a "flavor image" that symbolizes that particular taste.
The two best flavors, which are determined in a multi-stage voting process, are produced by Bischofszell Nahrungsmittel as a special edition and the winners each receive a 1 percent share of the sales of the variety. Already in the first two weeks, more than 8,500 new varieties were created and submitted for the competition.
At Terrachips.ch every visitor now has the opportunity to compose his or her favorite flavor from over 100 ingredients. And because enjoyment is more than just a recipe, each composition automatically generates a flavor image. It visualizes the characteristic of the respective ingredient, such as chili peppers, with symbols that illustrate the effect of these ingredients - like in this case a fire extinguisher on fire. The result is an image that makes taste visible and thus as comprehensible as possible. All the flavor pictures are then put to the vote of the users in the online gallery.
The whole of Switzerland can vote for the 50 best taste suggestions from all the entries, which are finally presented to the jury. Their verdict decides which five will be offered for national tastings in selected Migros stores. Then it's the public's turn again. In a final round of voting, they taste the top five and decide on the two winners. The two best flavors, which are determined in a multi-stage voting process, are produced by Bischofszell Nahrungsmittel as a special edition and the winners each receive a 1 percent share of the sales of the variety. Already in the first two weeks, more than 8,500 new varieties were created and submitted for the competition.
Responsible at Bischofszell Nahrungsmittel: Helen Marti (Head of Marketing Services), Ralf Brüngger (Product Group Manager), Remo Manz (Business Unit Manager Marketing & Sales). Responsible at Wirz: Markus Schärer (overall responsibility), Rahel Boesinger, Milena Gsteiger, Tanja Jablanovic, Andres Osselmann, Andi Portmann, Winfried Schneider, Philipp Skrabal, Marco Zimmerli, (creation), Gordon Nemitz (strategy), Andreas Bosshart, Amir Ferhatbegovic, Isabelle Jubin (consulting), Pascal Beyeler, Ralf Brändli, Adam Pullen (technology).
