Contexta: Campaign realized for CSS Insurance
Contexta has created a campaign for CSS Insurance designed to show that the company tailors its coverage to individual needs rather than to an unrealistic average.
According to the press release, the new positioning of CSS Versicherung focuses on what is essential for the company: being close to the customer. In line with the positioning, the agency has renewed CSS's image and developed a brand management campaign. The core is a vignette film, implemented by the production company Stories in Zurich and the director Michael Fueter. Of great importance to the result is the music, as the agency writes. Spacetrain composed a soundtrack more reminiscent of film music than a commercial. The radio spots, just like the print and online subjects, pick up on the basic idea and demonstrate that Mr. and Mrs. Average are nothing but a thought construct. All measures are closely linked in terms of content and form, and the message is always the same: CSS Insurance treats every customer personally, as an individual with their own wishes and needs.
Responsible at CSS Insurance, Lucerne: Stephan Michel (Head of Corporate Communications), Reto Schertenleib (Head of Marketing Communication). Responsible agency: Contexta, advertising agency BSW, Bern. Film production: Stories, Zurich (director Michael Fueter, camera Pascal Walder, producer Michèle Seligmann, editor Marko Strihic). Music: Spacetrain. Image processing: Felix Schregenberger, Zurich. Media: MediaPlus, Bern
