Contexta: One pair of glasses - many topics
Following the successful Bund rescue operation, prominent figures from Bern promoted the launch of the daily newspaper in the fall of 2009 by wearing the Bund reading glasses. These glasses are being showcased in a whole new way in the current reader campaign.
The six subjects are intended to highlight the advantages of the traditional newspaper. The campaign strengthens the position of the Bund as a Bernese daily newspaper for a target group with high quality expectations, Contexta said in a statement. Those who like to read, read the Bund. Or, as the claim says: "The Bund is for readers and for readers".
Responsible at Espace Media, Bern: Sandra Locher (Head of Marketing & Communications), Mirjam Huber (Head of Advertising). Responsible agency: Contexta, advertising agency BSW, Bern. Photos and image editing: Jonas Kambly, Bern.
