SFLB: Switzerland Tourism intervenes in the money market
The SFLB agency has designed an advertisement for Switzerland Tourism that provides tips for Germans on how to dispose of their Swiss francs.
During the storms of the euro crisis, our northern neighbors have been buying Swiss francs like never before. A current advertising motif is intended to remind Germans that there is a currency that is even tougher than the Swiss franc: unforgettable nature experiences. So Swiss francs are now being invested in Swiss vacations with advantage, according to the campaign's motto. The "investment tip" from Switzerland Tourism appeared in large format in the business section of the Frankfurter Allgemeine Zeitung on Thursday.
Responsible at Switzerland Tourism: Jürg Schmid (overall responsibility), Nicole Diermeier (Head of Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, (CD) Thomas Schöb (text), Simon Staub (AD), Valentin Cheli (graphics), Rebecca Krausse, Sylvia Kohler (consulting).
