"I know what I want"
Cavegnwerbung is carrying Modissa's successful brand campaign into its third season with striking visuals and continues to build on the theme of «Fashion Instead of Lifestyle.».
Never change a winning campaign. Following the relaunch of the Modissa brand a year ago, Cavegnwerbung's strategy and its implementation proved to be extremely successful. For this reason, the positioning of the Modissa brand will be continued in the spirit of continuity. In order to continue to set itself apart from the world of fast-moving trends, Modissa is once again building on the motto "fashion instead of lifestyle" this season. The target audience of women in their mid-thirties does not change its tastes with every trend, but seeks the style of great fashion. The campaign continues to express this through large-scale, striking motifs. The images stage the journey of classic fashion from the design sketch to the dress that outlasts the season. Markus Cavegn works with "key visuals without much advertising text". Just one claim: "I know what I want." pan
