Evoq: New look for Coiffure Varibelle
After eighteen years in business, Varibelle decided to undergo a complete overhaul. Evoq won the pitch against two other agencies and developed the new brand identity for the hair salon chain.
The new logo consists of a lock of hair forming the initial V. The warm tones, which are derived from the many shades of hair color, combined with pink, are intended to emphasize tradition and individuality in equal measure. The new look, with its reduced colors and simple typography, now goes hand in hand with the new, high-quality architecture and furnishings of the eighteen stores.
In addition to the new corporate design, the illuminated and store window signage, business stationery, vouchers and carrier bags were also realized.
Responsible at Coiffure Varibelle: Marcel Meister, Andrea Meister (owner), Sarah Meili (marketing and communication). Responsible at Evoq Communications: Christian Sutter (Mandate Management), Christoph Stalder (Creative Direction), Sofia Bauer, Yves Bachmann, Judith Knapp (Design).
