APG presents Orange interactive poster campaign
The telecommunications company Orange is launching new offers for young people up to age 27 and has chosen APG as its marketing partner. Part of the campaign is the interactive Poster Plus app, which features additional promotions.
"Orange Young" is the name of Orange's new offers for young people under the age of 27. The offer includes conditions for cell phone calls, text messages and mobile Internet. The new offer is being advertised with a Switzerland-wide poster campaign in two waves and in cooperation with APG.
The campaign also includes the use of APG's interactive "Poster Plus" application. The app enables direct feedback from customers and opens up new dimensions in the advertising market. You can download the Poster Plus app, take a photo of the poster and immediately benefit from additional information, competitions and promotions. All the information behind the poster is automatically downloaded to the iPhone or Android phone.
In addition to Poster Plus, Orange is also using the social media platform Facebook in the second phase, where customers can participate directly in the campaign. Further interactive campaigns are expected soon, APG announced in a press release on Tuesday.
