Jung von Matt/Limmat: M-Budget WG - Remote controlled
Last fall, over 300 shared flats competed for the title of "M-Budget WG". Jung von Matt/Limmat has now expanded the concept and combined online, social media and TV to create an interactive reality format.
The campaign motto is "M-Budget WG - Remote controlled.". In addition to the shared flats, community involvement is therefore even more central to the campaign. Starting in the fall, users will have the opportunity to Migros.ch/m-budget-wgto determine tasks for the WGs and to select one WG per week.
Live programs are also produced together with the interactive HD television channel Joiz as part of the M-Budget WG promotion.
