Start of school: Zurich police launch campaign
Next Monday, about 22,000 children in the canton of Zurich will start kindergarten or school for the first time. To explicitly alert road users to the start of the school year, the various police departments launched their canton-wide campaign on Tuesday.
The poster is emblazoned with the slogan "Gäll, du haltisch für mich aa" (You'll stop for me), with a little girl pictured next to it. According to SDA, the campaign is based on those of the TCS and the BFU. In addition to radio and TV advertising, the Zurich police are using online media for the first time. There is a separate Facebook pagewhere information is published. By Tuesday morning, 237 people had indicated that they liked the site. Facebook users also have the option of downloading a picture of a pedestrian crossing and sharing it online. The aim is to create the world's longest virtual pedestrian crossing, said Beat Jost from the cantonal police.
