Björn Bourdin new marketing manager at Sony Ericsson DACHNL
The new head of marketing at Sony Ericsson DACHNL is Björn Bourdin. Effective immediately, he is responsible for all marketing activities in Germany, Austria, Switzerland, and the Netherlands.
Bourdin started as Channel Marketing Manager at Sony Ericsson in 2007, according to a press release issued on Monday. In addition to his responsibility for several customers, the company also assigned him tasks for the development of generic POS campaigns and tools. The 35-year-old of Swedish-German origin gained international experience as Head of Marketing of the global customer organization for Deutsche Telekom, where he brought together the activities in the DTAG country markets in terms of strategy and tactics. In his subsequent position as Head of Channel and Retail Marketing DACHNL, his expertise contributed significantly to the synergetic implementation of marketing activities for 20 customers in four countries, according to the press release.
