Republica promotes young footballers
At the end of July, the «Foundation For Talents,» a foundation dedicated to promoting youth soccer, was presented to the media at the Stade de Suisse. The Bern-based agency Republica helped shape its content and visual identity.
The "Foundation For Talents" aims to promote football - in particular with projects for talented young footballers. The charitable institution is sponsored by the Presidents Club BSC Young Boys. With Adolf Ogi as Chairman of the Board of Trustees, the "Foundation For Talents" also has a strong leader on board.
At the heart of the new image is the unconditional will to persevere that is needed to pursue a career in football. An interplay of positive toughness, perseverance and optimism characterizes the face of the "Foundation For Talents". The foundation brochure and the online presence are primarily intended to convey how and with what components the foundation will provide support. Potential patrons and also future members of the Presidents Club BSC Young Boys are addressed, as a significant proportion of the club members' contributions flow directly into the foundation.
Responsible on the customer side: Beat Baumann-Darnutzer, President of the Presidents Club BSC Young Boys; Daniel Hinz and Marc Zuberbühler, Stade de Suisse. Responsible at Republica: Re Wilk (overall responsibility/CD), Youri Laubscher (AD), Simon Matz (graphic and web design), Oliver Kirschbaum (consulting). Photography: Michael Sieber, Thun. Online (technical implementation): Xentran Communications, Gümligen.
