Goldbach Audience: Kitag new in the portfolio
Swiss cinema website Kitag.com has selected Goldbach Audience, subsidiary of the Goldbach Group, as its exclusive marketer in Switzerland.
According to the Net-Metrix Audit June 2011, Kitag.com is the leader among the film-interested target group with 1,680,129 page impressions. More than 280,000 users with member accounts and other visitors find out about current and upcoming films, as well as the cinema program. In addition to its wide reach, Kitag.com offers other attractive features for advertisers, such as online games, competitions and a newsletter.
Kitag Kino-Theater AG operates 90 movie theaters with more than 19,500 seats, spread across the cities of Zurich, Winterthur, Bern, Basel, St. Gallen and Lucerne. The cinemas house over 400 ad screens for the digital advertising communication system.
