TBWA\: Campaign realized for McDonald's Switzerland
The TBWA\ agency has developed a new campaign for McDonald's Switzerland. It addresses the fact that the fast food chain uses ingredients that are 80 percent sourced from Switzerland.
A solid partnership with local suppliers has always been a major concern for McDonald's Switzerland, the agency writes in a statement. Bell supplied the Swiss beef for the first burger in 1976. Overall, 80 percent of all ingredients come from Switzerland. McDonald's is therefore Swiss through and through. That's why the current campaign proudly displays the Swiss cross made of French fries and napkins.
The subjects can be seen on billboards and in full-page ads across the nation beginning in mid-August.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Aglaë Strachwitz (Communications Manager). Responsible at TBWA\Zurich: Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Thomas Ammann, Ondrej Maczko (CD), Sabine Grossmann (Graphics), Toni Rubera and Heiko Baumann (Postproduction/DTP), Agnes Meier (Production), S + K (Photography).
