Half a million US web users say no to online tracking
Only 500,000 Internet users are bothered by the fact that their traces are tracked by advertisers. They use an opt-out function to protect themselves from this.
Privacy should be protected from so-called behavioral targeting. Such protection is implemented via an opt-out function, which was initiated by the industry together with the government last year. According to Adage.com, only a small percentage of the 80 million Internet users who see the privacy protection icon every day have used the function to date. According to the technology service provider Evidon, the figure is around half a million people.
